How to read the honesty tags in Statistics

The four tags — real, approximate, coming soon, and inventory — why some payment metrics are estimates, and which metrics are not live yet.

Last updated: 1 min read

To make a sound decision you need to know where a number came from. That's why every metric carries a tag.

The four tags

TagHow it looksWhat it means
RealNo badgeBuilt from actual data
ApproximateAmber badgeAn estimated or indirectly derived value
Coming soonDimmed, value "—"Not live yet
InventoryA dedicated tagNeeds inventory data to work

Why some payment metrics are estimates

The Payments page relies on a cash-on-delivery model in many cases, and that model gives no instant confirmation of collection — so some of its metrics are shown as estimates rather than real values.

Metrics still marked coming soon

  • Refunds.
  • Some shipping metrics such as average delivery time and average delivery cost.

When making a commercial decision (raising an ad budget, for example) lean on the real metrics first, and treat estimated ones as a direction indicator rather than a final number.

Was this article helpful?

Didn't find what you need?

Our support team is ready to help with anything about your store or account.

Contact support
Or email us directly at [email protected]